New Episode

RealWork XM Hits the Phlash Consulting Podcast

RealWork cofounder Pierce Birkhold joins Phil Risher to talk best practices for following up with customers and break down XM - RealWork's AI-powered solution for happy calls and the next generation of reputation management.

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The Local Marketing Platform for Home Service Pros

RealWork Labs helps home service businesses of all types to dominate their local market. From automated review generation to interactive job maps and Google Business Profile optimization - we turn your completed work into your most powerful marketing asset.

Our platform connects directly to your CRM so everything runs on autopilot. More reviews, better rankings, more calls without the extra work.

20K+
Pros Use RealWork
475K
Reviews Mapped
4M+
Jobs Completed
5M+
Photos Uploaded

Happy Calls On Every Job =
50% More Reviews

XM is RealWork's multi-channel review and customer follow-up engine. When a job closes in your CRM, XM automatically reaches out to the homeowner with an email, a text, and an AI-powered phone call to ensure the job was done right and .

How Every Follow-Up Works
Job Complete
Synced from your CRM automatically
XM Calls
Voice follow-up the next day
Live Transfer
If issue detected
NPS Score & Feedback
Customer rates 1–10 with their own words
Google Review
Prompted while the job is still fresh

Catch RealWork on Whole Squad Eats

Phil Risher and Pierce Birkhold go deep on how XM is helping contractors tack reviews on autopilot - plus the story behind building RealWork from the ground up.